The American Chamber of Commerce in Australia (AmCham) is Australia's largest international Chamber Commerce and premier international business organisation. Its objectives are to promote the two-way flow of trade and investment between the United States and Australia as well as build business links with other countries through various events, conferences and functions. Operating across several states, AmCham needed to consolidate multiple databases into a unified demographic picture for its clients.
A Vitallinks web based solution provided the functionality and integration to allow AmCham staff to manage their business objectives through a single common database. This solution also empowers their customers with dynamic web access to register for events, purchase products, review and update their own information and communicate directly with AmCham staff.